This seasonal Easter packaging was developed for Wally and Whiz in a collaborative process with Conzept International, where I was responsible for the design, balancing playful expression with elegance and a strong focus on structure and brand identity.

Based on a classic cubic structure, the design is disrupted on the front by a sculptural chicken emerging from the top. This detail adds character, creating a strong shelf presence while reinforcing the playful spirit of Easter.

Colour variations are developed across the range, carefully aligned with the brand’s existing universe. Gold foil details add depth and an exclusive finish, enhancing the premium expression of the product.

On the side of the packaging, an interactive element introduces a second life to the box. A smaller chicken can be cut out and used as Easter decoration, extending the brand experience into the home and acting as a small conversation piece that invites curiosity and engagement.